Strategy
Most of my design/UX projects have started with strategic groundwork. This includes taking the time to understand a client’s business, aligning with their internal teams, and clearly defining goals before any creative work begins. Strategy isn’t just a preliminary step, it’s what ensures the design actually solves a problem.
John Barrett
Opportunity pitch done for John Barrett Salon to compliment their site redesign.
Vensette
Strategic alignment done for the launch of Vensette’s brand and website/booking flow.